San Miguel Tarraco Arena

Corporate EventsCOVID-19 Crisis or evolution?

COVID-19 Crisis or evolution?

By tarracoarena

The current situation of confinement due to the threat of Covid-19, is strongly punishing many entrepreneurs in all sectors of the economy, especially in the events sector. Faced with the uncertainty of when it will end and the economic crisis that will replace it, many companies are opting to cancel their events, since there is no guarantee of being able to carry them out in the short term.

Another option is to postpone the celebrations, but for when? It is very difficult to plan an event without knowing when everything will be back to normal. There are many elements that must be taken into account such as the availability of the venue, mobility restrictions that may arise as a result of this health crisis and the image of the company that you project, since it is not appropriate or responsible.

 

The events sector was already undergoing a transformation, and this crisis is making it evolve, since new needs are emerging in society to be covered. People and families are self-sufficient, and given the impossibility of meeting in a single physical space, they opt for alternatives such as online meetings on platforms like Skype and Facetime, among others. For this reason, many agencies are working day and night on their digital media to offer online services that facilitate interaction.

If we focus this technological boom towards the events sector, could we celebrate online events? It is clear that the objective of holding a physical event is the transmission of emotions to generate an experience, and online can be a great challenge due to the lack of stimuli that make us unable to be 100% attentive. But this being a challenge, we can focus on offering integrated online services, or physical production, or physical and online production at the same time; this would be an advantage when signing contracts from geographically separate points.

 

From another point of view, events are still present in many homes despite the confinement, and this can be evidenced by the number of videos of birthdays or parties held from balconies that we receive daily by Whatsapp or Instagram, or other social networks. A visionary company would see the opportunity to offer home delivery service of balloons, cakes, gifts, microphones, and endless party items to the balcony with a helium balloon or drone.

 

The pandemic has been the reason for many cancellations, and it will continue to be a damaged sector despite the end of the confinement. The first events will have less affluence due to fear, habits will change, we will no longer shake hands so much in fairs and congresses; therefore it will be important to inform our clients of the precautions we are taking. The number of events developed at national level will exceed by far the international one, since it will present less limitations or restrictions of mobility.

 

All the fine print on cancellation conditions will also play an important role, as we will think twice before signing. Then, we will have to adapt them to a set of major causes that may become commonplace due to climate change or other diseases.

But one of the most positive notes is that all this remains to be seen.

 

We will wait tirelessly strengthening our daily activity.

Leave a reply

Your e-mail address will not be published. Required fields are marked with *.

Back to top