Last March 2023, APIC Media celebrated its 10th anniversary managing the Tarraco Arena, bringing exciting events to Tarragona, from concerts to conventions.
The venue's management started back in 2013, when Agència de Publicitat Internacional Catalana, S.L (APIC Media) took on the role of managing the events that would happen at the iconic San Miguel Tarraco Arena.
Over this past decade, more than 1 million people have enjoyed shows at the venue, creating a direct economic impact of over 24 million euros and a total impact of 50.5 million euros, if you include indirect and induced economic effects. That's why Tarraco Arena is now seen as one of Tarragona's key economic and cultural drivers, getting local businesses involved in its activities.
The number of annual attendees has been growing, reaching 150,000 people at events held in 2022.
Thanks to the support from sponsors, collaborators, and promoters who have trusted APIC Media over these 10 years, we've managed to organize and host a huge number of events for everyone. And especially, thanks to all the attendees who made this celebration possible.