On Tuesday, February 24, KIA Quadis ARmotors delivered its new car model to the team at CaixaBank Tarraco Arena. This action represents the renewal of their sponsorship agreement, as well as symbolizing the continuity of the collaboration between the venue and the renowned motor company since 2022.

The alliance demonstrates both entities' commitment to ecological and sustainable mobility, highlighting the importance of incorporating hybrid and environmentally responsible technologies.

KIA Sorento Hybrid: the new official vehicle of the venue

The car provided will be the venue's official vehicle, an elegant white KIA Sorento hybrid, which combines power and energy efficiency. This model reflects how KIA leads innovation in hybrid mobility, offering high-level performance alongside a sustainable approach, in line with the values of Tarraco Arena.

KIA to headline the Tarraco Arena program in 2026

Throughout this year, KIA Quadis ARmotors will be one of the most visible sponsors on the Tarraco Arena billboard, accompanying the venue's most prominent events. The collaboration reinforces the brand's presence in Tarragona and its commitment to the local community.

If you want to stay up to date with all the events at Tarraco Arena 2026, visit our website and buy your tickets so you don't miss out on any of the scheduled activities.

A partnership that combines power, sustainability, and spectacle

The delivery of the KIA Sorento hybrid marks a new chapter in the relationship between KIA and Tarraco Arena, showing how technological innovation and entertainment can go hand in hand. This collaboration allows visitors to enjoy unique experiences, while promoting more responsible and environmentally friendly mobility.