Gold Coast 2020 Action Plan
The clearly positioned objective is to promote knowledge management and intelligence projects at the service of tourism.
The relationship between the Tourist Board of the Tarragona Provincial Council and the Science and Technology Park of Tourism and Leisure. Its main objective is to promote a model that allows to increase competitiveness, achieve competitive advantages for the sector, promote technological development and productivity improvement.
Facilitating planning tools at scale scale local level to correctly define the objectives to be achieved as well as the necessary means to do so. As referred to by the World Tourism Organization, WTO (2004: 3), tourism planning is fundamental to achieve success in the development, management and control of the activity. Generate knowledge by monitoring tourism activity and expanding details on demand. In order to provide the sector with valuable information for better decision making.
To keep a watchful eye on the changing reality of the tourism world in order to promote intelligence projects and promote their application by the sector.
Develop a PECT, a Project of Specialization and Territorial Competitiveness, framed in the RIS3CAT and in the operational program FEDER Catalonia 2014-2020, area of Tourism of the Costa Dorada and the Ebro Lands.
The work has begun and includes three operations related to key tourist modalities of its current tourism dynamics (beach, heritage and wine culture) and a cross-cutting operation focused on the development of a useful information system for the measurement, evaluation, monitoring and review of the operations to be developed. The three sectoral operations are part of a common axis of specialization and competitiveness of the Gold Coast and the Ebro Lands, whose main objective will be to strengthen its positioning, competitiveness and image as a family tourism destination.
